Social Media

There are three videos posted on a blog I read by the people over at Organic about Social Media. It shows examples about how social media is changing the way we communicate as individuals and how brands must begin to communicate. The examples are the recent Domino's food up the nose debacle, Susan Boyle singing on the British version of American Idol, and the YouTube Orchestra. Each video shows a different way that an idea was spread around the world. Watch the examples here.

Domino's employees were caught putting food up their nose and placing it on a pizza for delivery. The way that Domino's responded to the video shows how fast a conflict can spiral out of control.

There have been 1 million people who have watch Susan Boyle, "the frumpy Scotish housewife" sing with golden pipes.

And a project to find new musicians from around the world. People posted videos of themselves playing instruments and the best were selected to perform at a concert a Carnegie Hall.

Information flows faster than ever, and we must take note to have ideas to bring our brand's voice to the next level, as well as be aware that we must be ready to go on the crisis management offensive. It is an exciting world that we work in.