Friday, March 6, 2009
Skitle and Social Media
I guess it is time to talk about Skittles, the idea that was stolen from Modernista's campaign. Skittles decided that it wanted eveyone else to talk about their brand and changed skittle.com to a twitter site with a Skittles navigation bar in the upper left corner. People were able to navigate from one form of social media to another, such as a Skittle Facebook page, YouTube channel, and Flickr group. The problem was, within one day, people started posting profanity on the twitter feed, causing Skittles to change their homepage to their Wikipedia page. You can see what they are doing here.
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